About Us

Hi, I’m LaToya—but everyone calls me Tee!

PurpleFlexx by Tee was born from my personal fitness journey. Like so many others, I started with a simple goal: to feel stronger, healthier, and more confident in my own skin. Along the way, I discovered just how powerful resistance training can be—not only for transforming your body but for building resilience and mental strength, too.

That’s why I created PurpleFlexx—a brand dedicated to helping women (and anyone on a similar path) take control of their wellness with high-quality resistance bands that are effective, stylish, and built to move with you. Whether you're working out at home, in the gym, or on the go, our bands are designed to support your journey every step of the way.

I’m not just selling fitness tools—I’m sharing a piece of my story and inviting you to flex your strength, your way.

Welcome to the journey.
Welcome to PurpleFlexx.